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Raise the bar.




An addiction to a lifestyle we live, we breath. It’s our norm. It’s just a habit. What’s your habit?

Our mission is promoting healthy addictions, personal growth and showing people that no matter what you have been through, there is a way to get back on a path to self betterment.

All apparel are handcrafted (screen printed) in house. All photography and video work is done in house. Working full time active duty Air Force of 11 years now, some say I’m crazy for the amount of work I’m juggling. But when you love the grind and the hustle, and you don’t care about people’s opinion, you become creative as fuck and enjoy the process of the climb.

Thai Thach